MUSB 2301 - Music Marketing

Prerequisites: MUSB 1305

Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.

Semester Hours: (3 -3- 0)

CIP: 50.1003

Offered at:
NLC: No
NVC: No
PAC: No
SAC: Yes
SPC: No

Click here for course schedule information.

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