Principles of Retailing   [Archived Catalog]
San Antonio College Schedule/Catalog 2012-2013
   

MRKG 1302 - Principles of Retailing


Writing Basic Skills Prerequisite: ENGL 0300
Reading Basic Skills Prerequisite: READ 0301
Math Basic Skills Prerequisite: MATH 0301
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

Semester Hours: (3-3-0)

CIP: 52.1401


Click here for course schedule information.