Introduction to Advertising   [Archived Catalog]
San Antonio College Schedule/Catalog 2014-2015

COMM 2327 - Introduction to Advertising

Prerequisites: COMM 1307  OR MUSB 1305 

Integrated Reading & Writing Basic Skills Prerequisite: INRW 0420 

Fundamentals of advertising including marketing theory and strategy, copy writing, design, selection of media and analysis.

Semester Hours: (3-3-0)

CIP: 09.0903.51 06

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