Advertising and Sales Promotion   [Archived Catalog]
San Antonio College Schedule/Catalog 2014-2015
   

MRKG 2349 - Advertising and Sales Promotion


Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3-3-0)

CIP: 52.1401



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