MRKG 1311 - Principles of Marketing Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305
Semester Hours: (3-3-0)
CIP: 52.1401
Offered at: NLC: No NVC: Yes PAC: Yes SAC: Yes SPC: Yes Click here for course schedule information.
Add to Publication(opens a new window)
|