MRKG 2349 - Advertising and Sales Promotion

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3 -3- 0)

CIP: 52.1401

Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: Yes
SPC: Yes

Click here for course schedule information.

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