MRKG 1311 - Principles of Marketing

Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

Semester Hours: (3 -3- 0)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: Yes
PAC: Yes
SAC: Yes
SPC: Yes

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