COMM 2327 - Introduction to Advertising Prerequisites: COMM 1307 OR MUSB 1305
Integrated Reading & Writing Basic Skills Prerequisite: INRW 0420
Fundamentals of advertising including marketing theory and strategy, copywriting, design, and selection of media.
Semester Hours: (3-3-0)
CIP: 09.0903.51 06
Click here for course schedule information.
Add to Publication(opens a new window)
|