San Antonio College Schedule/Catalog 2016-2017 [Archived Catalog]
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MRKG 2349 - Advertising and Sales Promotion Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Semester Hours: (3-3-0)
CIP: 52.1401
Offered at: NLC: No NVC: No PAC: No SAC: Yes SPC: Yes Click here for course schedule information.
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