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      Nov 02, 2024
    		 
    San Antonio College Schedule/Catalog 2024-2025 
    		    
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    MRKG 1311 - Principles of Marketing


    Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

    Semester Hours: (3 -3- 0)

    CIP: 52.1401

    Offered at:
    NLC: Yes
    NVC: Yes
    PAC: Yes
    SAC: Yes
    SPC: Yes


    Click here for course schedule information.


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