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      Dec 17, 2024
    		 
    San Antonio College Schedule/Catalog 2011-2012 
    		    
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    San Antonio College Schedule/Catalog 2011-2012 [Archived Catalog]

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    MRKG 1311 - Principles of Marketing


    Reading Basic Skills Prerequisite: READ 0301
    Math Basic Skills Prerequisite: MATH 0301
    Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

    Semester Hours: (3-3-0)

    CIP: 52.1401


    Click here for course schedule information.


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